Posts tagged as:

Publicity

Post image for No surprises at the SILMO d’Or

Awards for BBGR in the category “vision”, for the Japanese company Masunaga in the category “sunglasses”, for Bollé in the category “sport” and for Lucas de Stael for a frame made of stone. This year the SILMO d’Ors were rather predictable. All winners showed themselves very happy with this Award which certainly guarantees a lot […]

Post image for Fashion is out, innovation has the future

For many years the optical industry profited to the max from the publicity generated by the major fashion brands which are still “hot” in countries where brands define your status. However, in the Netherlands and more and more other European countries, we see a decrease in added value of those brands. We don’t want large […]

To blog or not to blog …

februari 28, 2014
Thumbnail image for To blog or not to blog …

Print is out and bloggers are in. While printed magazines have major problems to stay alive and interest enough readers, millions of (young) people follow the adventures of quite a serious amount of bloggers. It is easy, for free and you stay updated about, for example, the latest fashion news. The most important bloggers are […]

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