Awards for BBGR in the category “vision”, for the Japanese company Masunaga in the category “sunglasses”, for Bollé in the category “sport” and for Lucas de Stael for a frame made of stone. This year the SILMO d’Ors were rather predictable. All winners showed themselves very happy with this Award which certainly guarantees a lot […]
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Publicity
For many years the optical industry profited to the max from the publicity generated by the major fashion brands which are still “hot” in countries where brands define your status. However, in the Netherlands and more and more other European countries, we see a decrease in added value of those brands. We don’t want large […]