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Opticians

Club BRILLANT does it again!

januari 27, 2015

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It is Mercedes Benz Fashion Week at Amsterdam and last Sunday the Dutch Club BRILLANT opticians presented their DENIM, SNEAKERS & SHADES show at the major catwalk of the event. Quite a logical choice as Amsterdam is worldwide recognized as the “Denim Capital” of the world and the Dutchies love jeans. The show emphasized the […]

Tagged as: Club BRILLANT, denim, glasses, jeans, lenses, Mercedes Benz Fashion week, NanaWoody&John, Opticians, show, sneakers, Sunglasses

Breakfast with Safilo

januari 22, 2015

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Safilo CEO Luisa Delgado and her staff were in Amsterdam to explain the company’s new plans and strategies. The Italian eyewear manufacturer focuses on selling-out instead of selling-in and prefers to become a partner rather than a supplier. The company beliefs in a multi-channel strategy and owns enough brands and licenses to serve every single […]

Tagged as: advertising, Alexander McQueen, Bottega Veneta, brands, Gucci, Kering, licenses, Opticians, partner, Safilo, Saint Laurent, selling-out, stores, storytelling, supplier

Cool brands added to NanaWoody&John

januari 20, 2015
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The recently launched optical platform NanaWoody&John grows rapidly. In the last weeks brands like DITA, Cazal, Marni, Lealeks and Andy Wolf decided to join and contribute to the promotion of independent opticians and the distinguishing collections they sell. All Dutch independent opticians already have their own page at the website www.nanawoodyandjohn.com and are automatically linked […]

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First flagship store for Suzy Glam

december 22, 2014
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Last year, Etienne Frederiks and Susanne Klemm, launched their brand Suzy Glam in Amsterdam. Later that year opticians could see it at the SILMO in Paris. The collection was well received and immediately attracted the right people. Now, a little bit more than one year later, the brand is available at leading opticians in 10 […]

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