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Post image for Liza Sips for NanaWoody&John

She played in the most popular Dutch soap and in a few movies and recently published her first book. And she is beautiful! Reason enough to invite multitalent Liza Sips for a photoshoot with the new sunglasses for next season at Curacao. You can find the result at NanaWoody&John which quickly develops into an eyewear […]

Club BRILLANT does it again!

januari 27, 2015

Post image for Club BRILLANT does it again!

It is Mercedes Benz Fashion Week at Amsterdam and last Sunday the Dutch Club BRILLANT opticians presented their DENIM, SNEAKERS & SHADES show at the major catwalk of the event. Quite a logical choice as Amsterdam is worldwide recognized as the “Denim Capital” of the world and the Dutchies love jeans. The show emphasized the […]

The Year 2014: Part 1

december 29, 2014
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Luxottica deserves an own chapter in this year’s overview. It happened to be a turbulent year for the largest optical company in the world. Sales increased constantly but less spectacular as in former years and will definitely reach more than 7,5 billion euro. As the company successfully restructured and improved its processes, net profit increases […]

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The Year 2014: Part 2

december 29, 2014
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This year the optical chains in the Netherlands spent 50 million euro on advertising. The main topics in all this communication are price and discounting. Even that much that newspapers paid attention to it and the Consumer Union decided to investigate whether all these offers are real and true or not. The conclusion was shocking […]

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