Posts tagged as:

licenses

Breakfast with Safilo

januari 22, 2015

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Safilo CEO Luisa Delgado and her staff were in Amsterdam to explain the company’s new plans and strategies. The Italian eyewear manufacturer focuses on selling-out instead of selling-in and prefers to become a partner rather than a supplier. The company beliefs in a multi-channel strategy and owns enough brands and licenses to serve every single […]

Tagged as: advertising, Alexander McQueen, Bottega Veneta, brands, Gucci, Kering, licenses, Opticians, partner, Safilo, Saint Laurent, selling-out, stores, storytelling, supplier

Already 14 brands for Marcolin

januari 16, 2015

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I guess you know the Italian company Marcolin from its licenses with top brands like Tom Ford, Diesel, Balenciaga, Dsquared2, Roberto Cavalli, MontBlanc, Tod’s, Swarovski and Timberland. Last year the company reanimated its own brand WEB and thanks to the acquisition of Viva Eyewear, Gant and Guess are added to the portfolio. In addition luxury […]

Tagged as: Balenciaga, brands, collection, Diesel, Dsquared2, Ermenegildo Zegna, eyewear, Gant, Guess, joint ventures, licenses, Marcolin, Montblanc, quality, Roberto Cavalli, Swarovski, Timberland, Tod's, Tom Ford, Viva Eyewear, WEB

Kering Group founds own eyewear division

september 5, 2014
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It rains news in the optical industry these days. The GrandVision IPO and the departure of Andrea Guerra were first of all interesting for investors and financial markets. Today’s news marks another development which could become important for everyone selling (sun)glasses. The Kering Group decided to dismantle its eyewear licenses (with yearly royalties of about […]

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