Afgelopen week zagen we in Turijn hoe Luxottica zich weet te presenteren en hoeveel het bedrijf investeert in productontwikkeling, training, technologie en relatiebeheer. Het is de basis voor de ongekende groei die ook afgelopen jaar weer fenomenaal was. Het bedrijf wil echter nog meer en verwacht de komende drie jaar nog harder te groeien. Het […]
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licentiemerken,
Luxottica
For many years the optical industry profited to the max from the publicity generated by the major fashion brands which are still “hot” in countries where brands define your status. However, in the Netherlands and more and more other European countries, we see a decrease in added value of those brands. We don’t want large […]
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acetate,
communication,
consumer,
copycats,
countries,
European countries,
factories,
fashion brands,
imago,
innovation,
licensed products,
limited collection,
manufacturers,
marketing strategies,
Netherlands,
optical industry,
Opticians,
product,
Publicity,
suppliers,
techniques