Fashion brand IKKS has signed a license agreement for the design, production and distribution of a sunglasses and prescription frames collection with French company Grasset Associés. The eyewear company will introduce collections for men, women and childrenat the MIDO in Milan. IKKS and Grasset are both French which partly explains this collaboration. Apparently both companies […]
Tagged as:
collaboration,
collection,
fashion brands,
Grasset Associés,
IKKS,
License,
MIDO
This year the optical chains in the Netherlands spent 50 million euro on advertising. The main topics in all this communication are price and discounting. Even that much that newspapers paid attention to it and the Consumer Union decided to investigate whether all these offers are real and true or not. The conclusion was shocking […]
Tagged as:
advertising,
chains,
consumers,
discounting,
Eyewish,
fashion,
fashion brands,
glasses,
GrandVision,
HAL Investments,
Hans Anders,
innovations,
IPO,
optical branch,
Pearle,
promotion,
Specsavers
