Posts tagged as:

fashion brands

Post image for More fashion brands in a crowded market

Fashion brand IKKS has signed a license agreement for the design, production and distribution of a sunglasses and prescription frames collection with French company Grasset Associés. The eyewear company will introduce collections for men, women and childrenat the MIDO in Milan. IKKS and Grasset are both French which partly explains this collaboration. Apparently both companies […]

The Year 2014: Part 2

december 29, 2014

Post image for The Year 2014: Part 2

This year the optical chains in the Netherlands spent 50 million euro on advertising. The main topics in all this communication are price and discounting. Even that much that newspapers paid attention to it and the Consumer Union decided to investigate whether all these offers are real and true or not. The conclusion was shocking […]

Once again leading fashion brand to Marchon

oktober 10, 2014
Thumbnail image for Once again leading fashion brand to Marchon

Only recently Marchon launched a first collection for the Italian brand Liu-Jo. This week it announced another license agreement with an Italian company. As from September 2015 Marchon will design, produce and distribute prescription frames and sunglasses for Etro. When it comes to (sun)glasses we haven’t heard from Etro for a while and this new […]

Read the full article →

Chanel and Luxottica renew license agreement

augustus 18, 2014
Thumbnail image for Chanel and Luxottica renew license agreement

Last month Chanel and Luxottica announced the renewal of their existing license agreement for the development, production and distribution of the Chanel prescription frames and sunglasses until at least end of 2018. For some time already Luxottica works on more exclusive collections for the iconic fashion brand including “limited editions” which are only sold at […]

Read the full article →