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consumers

The Year 2014: Part 2

december 29, 2014

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This year the optical chains in the Netherlands spent 50 million euro on advertising. The main topics in all this communication are price and discounting. Even that much that newspapers paid attention to it and the Consumer Union decided to investigate whether all these offers are real and true or not. The conclusion was shocking […]

Tagged as: advertising, chains, consumers, discounting, Eyewish, fashion, fashion brands, glasses, GrandVision, HAL Investments, Hans Anders, innovations, IPO, optical branch, Pearle, promotion, Specsavers