This year the optical chains in the Netherlands spent 50 million euro on advertising. The main topics in all this communication are price and discounting. Even that much that newspapers paid attention to it and the Consumer Union decided to investigate whether all these offers are real and true or not. The conclusion was shocking […]
Tagged as:
advertising,
chains,
consumers,
discounting,
Eyewish,
fashion,
fashion brands,
glasses,
GrandVision,
HAL Investments,
Hans Anders,
innovations,
IPO,
optical branch,
Pearle,
promotion,
Specsavers
Last week Jumbo opened a Foodmarkt at a cool location in Amsterdam. The supermarket chain looked good at what happened in the market. It copied in a smart way the USP’s of Marks & Spencer, Eataly, Marqt, Landmarkt and Bilder & De Clerq and combined them with its usual relative low pricing. The result is […]
Tagged as:
&Other Stories,
Bilder & De Clerq,
commodities,
concepts,
contactlenses,
Eataly,
experience,
food,
Foodmarkt,
glasses,
Hans Anders,
innovation,
Jumbo,
Landmarkt,
Marks & Spencer,
Marqt,
optical branch,
price,
products,
Sunglasses,
supermarket,
Warby Parker
