Posts tagged as:

innovation

Post image for Freigeist introduces unique “Easy Glazing System”

The German brand Freigeist of Eschenbach introduces a unique new and patented lens mounting system. Mounting lenses has never been that easy. Thanks to this new method no disappearing screws or other parts anymore. An innovative “disc” keeps everything together, the lenses can be mounted and the only thing you have to do is turn […]

Post image for Original design contest by Tom Davies

Tom Davies is known for his tailormade “bespoke” frames and sunglasses and likes to challenge his clients to develop their own design skills. For that reason the company launched an original design contest. Tom Davies resellers are invited to design a new pair of (sun)glasses and if they win it will be exposed at the […]

Food shows the way, when will the optical branch follow?

december 1, 2014
Thumbnail image for Food shows the way, when will the optical branch follow?

Last week Jumbo opened a Foodmarkt at a cool location in Amsterdam. The supermarket chain looked good at what happened in the market. It copied in a smart way the USP’s of Marks & Spencer, Eataly, Marqt, Landmarkt and Bilder & De Clerq and combined them with its usual relative low pricing. The result is […]

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Fashion is out, innovation has the future

augustus 5, 2014
Thumbnail image for Fashion is out, innovation has the future

For many years the optical industry profited to the max from the publicity generated by the major fashion brands which are still “hot” in countries where brands define your status. However, in the Netherlands and more and more other European countries, we see a decrease in added value of those brands. We don’t want large […]

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