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Post image for Will wood remain trendsetting?

Are wooden frames and sunglasses a hype or will the material remain and become a classic one like acetate or metal? Time will show. A hype would mean: “hero today, zero tomorrow”. Now that we are all used to it and wood has become more mainstream, it should convince us that it is better, more […]

Natural products are hot

juli 30, 2014

Post image for Natural products are hot

Almost all Dutch (independent) opticians now carry wooden frames and sunglasses in their collections. Buffalo horn experiences a revival and we can even sell stone frames. All of them natural materials which fit perfectly into the trend towards sustainability. That is even more true for bamboo (sun)glasses. Bamboo has the major advantage that it grows […]

No more borders for eyewear designers

april 29, 2014
Thumbnail image for No more borders for eyewear designers

Not that long ago prescription frames and sunglasses were either made of acetate or metal or of a combination of both materials. That time seems to lie far behind us. Today we have frames of wood, stone, velvet, denim, bamboo and a range of other materials. If you want something special, you will find it. […]

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WooDone now better adjustable

februari 10, 2014
Thumbnail image for WooDone now better adjustable

At the Hall of Frames of last weekend in the Netherlands we spotted seven “wooden” collections and that was even without ROLF which didn’t exhibit here. It might be clear that “wood” is a real hype. The manufacturers improve their products on a daily basis. WooDone for example recently developed a new way to bend […]

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