In May of this year, Essilor will start a campaign to promote the use of sunglasses. Of course the campaign will focus on the advantages of a Crizal UV-coating. According to Essilor and the press release (sun)glasses equipped with lenses with a Crizal UV-coating protect much more against harmful UV-rays as ordinary lenses in most of the branded sunglasses. Everyone can join an online quiz with the chance to win a trip for two to a sunny location. Vouchers will be used to direct interested clients to a local Essilor dealer for more information and the option to buy a pair of (sun)glasses.
