Optometry as a profession is still rather unknown in the Netherlands. People hardly know where and why to consult an optometrist. To change this the Dutch Optometry Union started a promotion campaign including short movies at major consumer websites like www.dokter.nl to make people more familiar with the work of the optometrist. Later this year the movies will also become available to optometrists themselves to be shown at their websites or in stores and practices.
Dutch optometrists inform consumers
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