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Post image for Flagshipstores als marketingtool

Steeds meer merken kiezen ervoor hun marketingbudget te investeren in prachtige flagshipstores in winkelstraten waar veel van hun potentiële klanten komen. Afgelopen week opende Aston Martin bijvoorbeeld een winkel in de zeer gewilde Dover Street in Londen. Het automerk creëerde er een wereld van luxe en noemt het niet voor niets een ‘experience store’. Welkom […]

Post image for Claire Goldsmith en Ørgreen start cooperation

They don’t call it a merger but much more a “meeting of minds”. Both designers know each other for a long time, admire each other’s work and expect to be able to strengthen each other. Both will continue to work from their respective headquarters in London and Copenhagen but will share and support each other […]

Lindberg does it again

februari 26, 2014
Thumbnail image for Lindberg does it again

About one and a half week ago the 100% Optical Fair took place in London. Lindberg considered it a challenge and used the opportunity to surprise the city with some exciting guerrillamarketing. In the past the cities of Milan and Paris could already enjoy the projection of the Lindberg campaign images at their most important […]

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Catfight between British optical fairs

februari 18, 2014
Thumbnail image for Catfight between British optical fairs

Today is the last day of the new 100% Optical fair at the Excel Centre at London. The organization behind the fair challenges the traditional Optrafair at Birmingham which answers with the launch of an Optrafair at London’s Olympia from April 11 to 13. First no London fair at all, and now two immediately after […]

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