Yesterday evening the Dutch independent opticians decided to continue their joined promotion campaign. At the annual meeting of the Union, Norbert Hofstede, chairman of the commission in charge of the campaign, as usual informed about all activities of this current year. From a Sunglasses Special with Glamour magazine to an Eyecare & Eyefashion appendix for Nouveau and Margriet magazines and from joined advertising campaigns in the regional newspapers to the recent catwalkshow at the Fete de la Vue and the multimedia cooperation with the popular television show Holland’s Next Top Model. New activities and promotions are planned for next year.
