Club BRILLANT offers suppliers the opportunity to connect in an active way to the Club BRILLANT members. Of course the organization respects the selective distribution of some of the brands involved. Club BRILLANT “friends” have their own page at the Club BRILLANT website as well as an own “shopfinder”. In addition they participate in the Club BRILLANT advertising campaign and exclusive material showing their collection is used instore and in local media. Of course all the actual news about the Club BRILLANT “friends” can be found at the Club BRILLANT website as well as on the Facebook page. Opticians who already subscribed to the recently launched Brandbook can choose to have the news automatically placed at their own Facebook pages as well. After brands such as Alain Mikli, Anne et Valentin, Cartier, Michael Kors, J.F. Rey, Silhouette, Italia Independent, Sama, HOYA and Essilor, now Tom Ford has decided to join the concept. This way, stores and brands work together to create a better cooperation and improved presentation, promotions and sales.
New “friend” for Club BRILLANT
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