Marchon had a true scoop at the SILMO. The eyewear manufacturer launched a complete new collection for a young and trendy target group. Kiss & Kill exists of both prescription frames and sunglasses and can be delivered with 3D lenses allowing to see 3D movies in cinema and on television. According to Marchon the company used a revolutionary new system which makes looking at 3D movies far less wearying as it used to be. At the fair everyone could experience the new lenses and people almost literally fought to get a pair of these glasses to try it themselves. The effects are spectacular and can create a lot of extra publicity for the stores who sell it. Great scoop for Marchon and only the beginning of a complete new era of 3D vision.
Marchon launches Kiss & Kill with 3D
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