How and where are trends born? We often get this question. Trends are created at the international catwalks where designers translate their sense of the “zeitgeist” into new styles and silhouettes. At the same time their ideas are widely and much faster as before spread by new media and international celebrities who adapt these trends and reach a larger public. This explains why trends need much less time as before to reach a large group of consumers. Regarding eyewear; while large vintage frames and sunglasses still dominate the scene, we see the early-adaptors more and more with rounder retro shapes. So nice!
