Extra attention for sunglasses in Dutch media

april 2, 2012

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Last week several Dutch media paid extra attention to the sunglasses trends for next season. Celebrity stylist Maik de Boer explained about the trends, as defined by the Dutch Independent Opticians, on television at the Koffietijd show where the final conclusion was that everyone needs at least three good sunglasses. Certainly a good result after all the efforts and all trend reports which can be produced thanks to the contribution of Dutch opticians to a joined promotion budget. Thanks to the same budget the trends were mentioned last Friday in a spread in the Metro Fashion appendix with a circulation of 470.000. Once again it pointed out to the trends and invited people to read more at www.nlvision.nl where they can also find the addresses of the Dutch Independent Opticians. The NLvision Facebook page is another option. Quite good and very positive promotion while Spring has only just begun.

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