Dunhill launch with Jort Kelder

september 23, 2010

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Last Monday Rodenstock launched its new Dunhill Eyewear collection in Amsterdam. Dutch television personality Jort Kelder was hired as a kind of ringmaster and really turned the place into a circus. The bowlers got up and off and everyone was tested on its knowledge of British culture. We were more interested in the prescription frames and sunglasses. They were as expected from a brand like Dunhill. Solid, classic, not very exciting but certainly saleable.

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