Sometimes things go pretty fast. This morning we reported about what were still considered to be rumors and just an hour ago Luxottica confirmed that it will acquire 100% of the shares of Mikli Diffusion France. The Italian manufacturer considers Mikli as a perfect addition to its luxury division and both Mikli and Luxottica express their expectations that, thanks to Luxottica’s distribution structure, the brand will be able to grow significantly. A few weeks ago already we mentioned the growing interest of the major suppliers for smaller designer brands as the market share of licensed fashion brands is under pressure in developed markets like Europe. Other manufacturers will follow and search for other brands to acquire, marking a complete new area in the optical business.
