Björn Borg is searching for designers

juni 11, 2010

Young and trendy Dutch internet visitors certainly noticed that the famous fashion brand Björn Borg is searching for designer duo’s who will compete this Autumn in a new television show. The teams will be challenged to design a new collection and their adventures and competition will be broadcasted from half of October until the end of December on Dutch television channel RTL5. The duo’s will not only design apparel but also some new sunglasses for Spring 2011. Those exclusive and limited designs will be sold through selected independent opticians. This unique promotion has been made possible by Click Company, the Dutch distributor of Björn Borg Eyewear and retail group Optitrade to which many of the Björn Borg dealers in the Netherlands belong.

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