Carrera remains popular within a young and trendy targetgroup. The campaigns of the brand are challenging and daring and speak the language of youngsters living in the fast lane. Movies on internet and advertisements in the right magazines with QR codes to download them on your mobile, refer to their lifestyle and always end with the pay-off “After all, no regrets” as whatever you do…you never regret it! Not easy to create that vibe in the average optical store but at least good when every employee in the store has seen this new movie (and the one before) and refer to it when selling a Carrera pair of sunglasses. Cool!
