Speedskaters, mountainbikers, tri-athletes, skiers and for example bikers like to protect their eyes with professional eyewear. The Dutch division of adidas eyewear now ads a young skeeler talent to the athletes it sponsors. Nick Roetman is young, has won quite something already and will race from now on with protecting sportglasses by adidas eyewear. The more professional athletes wear sportglasses the more they inspire others to buy protecting eyewear as well. Skeeler athletes are an interesting new target group!
