Trends? What do you mean trends?

november 23, 2010

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Ralph Anderl of ic!berlin has a rather own view on eyewear and on his own label. Who ever visited an international fair, knows the ic!berlin booth is always the talk of the town, surprising and exciting. It shows what the brands means to be: a way of life rather than just a collection of frames and sunglasses. Trends doesn’t fit into this philosophy…the ic!berlin designers create what they like. Listen and see Ralph explaining how it all started and what he thinks about trends…

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