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Sunglasses

Mykita opens second store at Berlin

mei 16, 2014
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Mykita loves Berlin and Berlin loves Mykita. The eyewear brand opens its second store in the city. With 31 meter “presentation” in the typical Mykita style, the store looks more minimalistic as ever. For the first time we see “stand-alone” presentations with frames and sunglasses on both sides. As usual the store hosts a Zeiss […]

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No more borders for eyewear designers

april 29, 2014
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Not that long ago prescription frames and sunglasses were either made of acetate or metal or of a combination of both materials. That time seems to lie far behind us. Today we have frames of wood, stone, velvet, denim, bamboo and a range of other materials. If you want something special, you will find it. […]

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The maestro himself photographs the newest Chanel’s

april 16, 2014
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Multitalented Karl Lagerfeld not only designs, he also prefers to photograph the campaigns of fashion house Chanel all by himself. And of course preferable with one his muses like in this case model Alice Dellal. Lying on a bed, with a decent nose ring and innocent sexy, she shows the newest frames and sunglasses. Sometimes […]

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MIDO busy and inspiring

maart 5, 2014
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Last weekend the international MIDO Fair took place in a rainy Milan. Despite the fact that more and more large companies like Luxottica invite their clients to come to other locations, the fair was interesting and inspiring. Hall 24 with all the trendy companies and the large Fashion square at Hall 13 in particular were […]

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