februari 21, 2012
The remakes of great Carrera styles of the past, created an unprecedented revival and an unlimited popularity for his sporty Italian brand. Carrera used this popularity to position the brand even better with original advertising campaigns and unforgettable “After All, No Regrets” movies. Safilo just launched the new version for 2012. Once more we get […]
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februari 2, 2012
The financial markets reacted quite seriously when Safilo announced the loss of its Armani license. Not that strange considering the 200 million euro yearly turnover involved. No reason to expect the same kind of excitement now that the company announced the loss of the Balenciaga license. The Italian manufacturer immediately published that sales of Balenciaga […]
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