Posts tagged as:

Opticians

Natural products are hot

juli 30, 2014
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Almost all Dutch (independent) opticians now carry wooden frames and sunglasses in their collections. Buffalo horn experiences a revival and we can even sell stone frames. All of them natural materials which fit perfectly into the trend towards sustainability. That is even more true for bamboo (sun)glasses. Bamboo has the major advantage that it grows […]

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Innovations in our industry in the media

juli 18, 2014
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This week media paid a lot of attention to quite a few interesting developments in our branch. HOYA announced a global partnership with Dutch innovators I-Optics and will sell I-Optics’ EasyScan worldwide. EasyScan enables opticians to make images of the retina in a fast, easy and affordable way. Almost at the same time Novartis and […]

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Will the Dutch rank top three in Paris?

juli 3, 2014
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No, I’m not talking about the top three of the Tour de France although with some great Dutch talents in the famous race this could certainly happen. No, I’m talking about the SILMO in Paris which is traditionally the favourite international meeting point of many Dutch opticians. Paris is near, the fair is well organized […]

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Pressure shapes legends

juni 10, 2014
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The World Cup in Brasil is about to start and the major companies in the sport business use the opportunity to show themselves. NIKE created a beautiful campaign with some of the players who are supposed to play an important role at this championship. We see Ronaldo, Neymar and for example Rooney and experience the […]

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