Posts tagged as:

eyewear

A lesson in modern eyewear promotion

september 23, 2014
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Black Eyed Peas frontman Will.i.am has launched an own eyewear collection in cooperation with Ksubi designer George Gorrow. The two know each other for many years and both love iconic eyewear. In the music industry they understand how to create an image for artists and products and this knowledge is easy to recognize in the […]

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Kering Group founds own eyewear division

september 5, 2014
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It rains news in the optical industry these days. The GrandVision IPO and the departure of Andrea Guerra were first of all interesting for investors and financial markets. Today’s news marks another development which could become important for everyone selling (sun)glasses. The Kering Group decided to dismantle its eyewear licenses (with yearly royalties of about […]

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Kering Group gaat eigen brillendivisie opzetten

september 5, 2014
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Het regent deze week interessante nieuwtjes in de optiek. De beursgang van GrandVision en het vertrek van Andrea Guerra waren vooral belangrijk voor de financiële markten maar dit nieuws markeert een belangrijke ontwikkeling voor iedereen die (zonne)brillen verkoopt. De Kering Group heeft namelijk besloten de bestaande licenties (jaarlijks goed voor 50 miljoen royalties) af te […]

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