A lesson in modern eyewear promotion

september 23, 2014

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Black Eyed Peas frontman Will.i.am has launched an own eyewear collection in cooperation with Ksubi designer George Gorrow. The two know each other for many years and both love iconic eyewear. In the music industry they understand how to create an image for artists and products and this knowledge is easy to recognize in the website and, for example, the cool promotion clip for ILL.I Optics as the collection is called. We wish more brands and stores would invest in the creation of such a cool look & feel. It would instantly change the perception of our industry. Inspiring!

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