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brands

Amount of brands supporting EYENOVATION grows fast

november 5, 2014
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Thursday November 20, the new Dutch EYENOVATION platform will be presented to the Dutch media during a dinner night at the well-known Harbour Club at Amsterdam. More and more brands decide to join the project and become part of it. Joining means not only stimulating demand and make it easy for consumers to find the […]

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Marcolin and Ginko International start new company

november 4, 2014
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The Chinese market with billions of potential clients, is a major target for the eyewear industry. Yesterday Marcolin announced the founding of a new company in collaboration with the Chinese contactlens manufacturer Ginko. Both Marcolin and Ginko acquired a 50% stake in Ginlin Optical Shanghai Ltd. Co. Ginko owns contactlens brand Hydron and is, with […]

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A lesson in modern eyewear promotion

september 23, 2014
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Black Eyed Peas frontman Will.i.am has launched an own eyewear collection in cooperation with Ksubi designer George Gorrow. The two know each other for many years and both love iconic eyewear. In the music industry they understand how to create an image for artists and products and this knowledge is easy to recognize in the […]

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Karl Lagerfeld photographs Charlotte Free for Chanel Eyewear

september 17, 2014
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Luxottica succeeds better and better in its efforts to match the look & feel of the Chanel Eyewear collection with the brand image of the famous fashion house. We consider this a very good development which other brands should follow. The company is supported in its efforts by great advertising campaigns. For this Autumn multitalent […]

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