Successful roadshow by HOYA

november 20, 2013

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The last few weeks the Dutch HOYA team drove through the country to introduce the new Hoyalux iD MyStyle V+ lenses. Thanks to the unique Binocular Harmonization Technology, this lens avoids visual unbalance and makes it more easy to focus. In addition the lens, according to HOYA, increases the depth perception. Whether all this works for me as well I will soon find out. My new frame is already waiting for these lenses. After the glamorous introduction in Paris during SILMO, HOYA organized even nine regional introduction meetings in the Netherlands. More as 750 people joined them. HOYA considers this massive attention as a sign that Dutch opticians are in need of more distinctive products in the high segment of the market.

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