New license for Safilo

februari 14, 2013

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Safilo tries to increase sales and profit not only by strengthening the brand awareness of its own brands like Carrera and Polaroid but by the extension of its licensed brands portfolio as well. Worldwide and especially in upcoming economies like Asia and Latin-America, these brands are the key to consumers who want to show their new status with branded products. The Italian manufacturer recently announced a new license agreement with make-up brand Bobbi Brown for which it will design, manufacture and distribute a line of prescription frames and sunglasses. The agreement runs at least until the end of 2018. The press release mentions that Bobbi Brown as a make-up specialist has a more as average knowledge of women’s faces and skin and would therefore be the ultimate person to design the right shapes and choose the best colors for its new eyewear. An interesting point of view which makes us curious to see the first designs of this new brand…

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