Marcolin acquires Viva International

oktober 28, 2013

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Last week Marcolin announced the acquisition of the American eyewear company Viva International. Marcolin is known from collections such as Tom Ford, Roberto Cavalli, Diesel and many others. Viva International owns the licences for brands like Guess and Gant. In the Netherlands and some other countries Viva International has a 50/50 joint venture construction with Menrad which implies that Menrad companies in for example Germany and the Netherlands sell the Viva brands in their countries. How this construction/cooperation will develop in the future is yet unknown. It might be clear that this acquisition first and for all improves Marcolin’s distribution in America. We have to wait until we know exactly what will happen in Europe.

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