The Dutch brand G-Star belongs to the most desired brands and companies all over the world, in our business as well, would love to have a product license of this successful denim manufacturer. This morning Marchon announced the signing of a license agreement for the production and distribution of G-Star eyewear. The first collections are expected for this Autumn. With a strong focus on its core-business G-Star developed into one of the most important denim brands with own stores all over the world. Some of their original designs already became real classics and their famous fashion shows lifted jeans to another, more fashionable level. Being a Dutch company with a Dutch management makes it even more special for Dutch opticians. This will certainly become one of the most important launches in the eyewear business this year and get a whole lot of press attention worldwide.
Marchon acquires G-Star license
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