Glamour app leads consumer to Club BRILLANT opticians

oktober 2, 2012

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Last Saturday was National Glamour Day in the Netherlands and the Dutch Club BRILLANT opticians once again joined this promotion organized by the well-known magazine, together with another 3.000 stores all over the country. Next to the advertising page in Glamour magazine itself and a link from the Glamour website to the Club BRILLANT website, the Club BRILLANT members could also be found through the National Glamour Day app which everyone could easily download in the App store. With only one click you could find a map of the country with all the Club BRILLANT opticians and one click more gave you more information about their location, opening hours etc.. With banners in shopwindows as well as displaycards instore and Facebook messages, Club BRILLANT opticians created local awareness. Quite a good promotion fitting perfectly into all new developments at Club BRILLANT. As from next month the unique cooperation between the coolest brands and the best stores launches a new webplatform where all of them can easily be found. Very recognizable and striking advertisements as well as an intensive PR campaign will draw attention to both brands, stores and the platform itself. Club BRILLANT 2.0 is ready for the future and all these interesting developments mark a new and important step forward in the process of distinguishing the best optical stores from all their competitors!

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