Artists like to get sponsored and for most products we see in movies, companies paid a lot of money. However most of the time we had to guess which brand was showed. In her new clip Live It Up ft. Pitbull, Jennifer Lopez is pretty explicite about who her sponsors are. When the clip starts she wears a pair of sunglasses and a watch and looks at her mobile phone. All the brand names are clearly showed like if this clip is an advertisement. The sunglasses appear to be from Swarovski and fit her perfectly. A pity however that they don’t show up in the clip anymore which makes this introduction pretty much a sponsor moment. But maybe the fans will think differently and like this clear showcase. By the way, cool Summer track this one. We love it!
Explicite productplacements in new J’Lo clip
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