Over the years Essilor launched major print, radio and even television advertising campaigns to ask attention for its lenses and innovations and invite consumers to visit opticians which sell Essilor lenses. This year the focus will change to online campaigns as well. Websites, newsletters, banners and blogs will be used to inform people about the newest Varilux S series. Consumers are triggered because they can win 500 euro to be used for Varilux products. One simple click at this link is enough to enter the competition. Next to optician’s websites and organizations, the company will use those of newspapers and magazines. Heavy attack! Interesting to see if people are interested in even better lenses!
