A man on a mission

maart 20, 2014

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Dutch luxury magazine Life After Football reserved even five pages in the current issue for an interview with Lapo Elkann of Italia Independent. The charismatic co-founder and ambassador of the most exciting sunglasses brand of this moment, talks about his ambitions, his love for Italy, his mission with Italia Independent and of course about football. This last thing is not surprising as Lapo is part of the Agnelli family which not only owns the Fiat company but also footballclub Juventus. With Italia Independent he wants to make luxury affordable for everyone. The luxury of an original and unique product, more and more often even tailor made designed for a special occasion or client. Italia Independent does for the eyewear industry what sneakers did for the shoe industry. The colorful collection with its variety of prints surprises, inspires and seduces. It is not by accident that more and more celebrities are spotted with sunglasses of this iconic brand which doubled its turnover every year in the last five years. With Lapo as ambassador the brand is more ambitious than ever and now conquers the world after becoming extremely successful in Italy in only a few years. The entire eyewear industry and each individual optician can profit from all publicity the brand generates and independent entrepreneurs should use it to distinct themselves from the competition.

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