Tru Trussardi Eyewear launch in Amsterdam

oktober 13, 2010

Post image for Tru Trussardi Eyewear launch in Amsterdam

Charmant has a new top collection and presented it yesterday in the Trussardi store in Amsterdam. The company invested in a major presentation and a great afternoon party which was certainly appreciated by the Dutch fashion press. Fashion editors and stylists admired the new collection and took the time to try the styles themselves. Actress Tanja Jess posed for the cameras with a pair of sunglasses from the exclusive Trussardi 1911 collection, named after the year in which the company was launched. Indeed, for sure next year another party when the luxury brand, which started as a manufacturer of leather accessories, celebrates its 100 year anniversary. The eyewear collection shows a nice mixture of sunglasses and prescription frames and an interesting use of materials with a clear wink to the Trussardi expertise in leather goods. For Charmant it certainly is an interesting addition to the existing portfolio and a challenge to enter the luxury market.

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