The SILMO innovates and inspires

juni 18, 2013

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By the end of September we are all expected to be present in Paris for the SILMO 2013. Next to a wide range of companies and brands, new (sun)glasses collections and many other innovations, the SILMO invested once again to make the event even more interesting. This year two inspiring new projects will be launched. At the “Fashion Style” area brands will show their brand identity and “models” will present a selection of brands at a 35 meter long catwalk. Of course audio-visual presentations are a major part of this project and will inspire us for even more shop experiences at home. At another location you will find “La Manufacture” where you can learn everything about production, materials, form and colors. Here you also find information about the trend towards authenticity, the need for products with a story and a soul and the increasing importance of sustainability. The SILMO 2013 is certainly not only the place to purchase. For both shop-owners and employees, learning about innovation and getting inspired can be very good reasons to visit. Rendez-vous from September 26 until 29. See you all there!

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