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Paris

Last minute Las Vegas or easy going Paris?

september 15, 2014
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By the end of this week the Vision Expo West takes place at Las Vegas. Of course always a pleasure to visit Las Vegas but for those which this is a little bit too far away, Paris is calling only one week later. This year the SILMO overlaps Paris Fashion Week which means even more […]

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Will the Dutch rank top three in Paris?

juli 3, 2014
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No, I’m not talking about the top three of the Tour de France although with some great Dutch talents in the famous race this could certainly happen. No, I’m talking about the SILMO in Paris which is traditionally the favourite international meeting point of many Dutch opticians. Paris is near, the fair is well organized […]

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Another flagshipstore for Italia Independent

juli 1, 2014
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After all the success in Italy, Italia Independents wants to conquer the rest of the world and seems to be on its way pretty well. Recently the brand opened another flagshipstore, this time in the trendy Saint Germain des Prés area in Paris. Here you will find the complete collection of the innovative, original and […]

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Lindberg does it again

februari 26, 2014
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About one and a half week ago the 100% Optical Fair took place in London. Lindberg considered it a challenge and used the opportunity to surprise the city with some exciting guerrillamarketing. In the past the cities of Milan and Paris could already enjoy the projection of the Lindberg campaign images at their most important […]

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