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Milan

Lindberg does it again

februari 26, 2014
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About one and a half week ago the 100% Optical Fair took place in London. Lindberg considered it a challenge and used the opportunity to surprise the city with some exciting guerrillamarketing. In the past the cities of Milan and Paris could already enjoy the projection of the Lindberg campaign images at their most important […]

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Fairs in London, Milan and New York

januari 30, 2014
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This weekend all Dutch opticians will visit the Centrop and Hall of Frames fairs at Nijkerk. However, the months ahead offer some other interesting fairs as well. The first and newest option is London, where from February, 16 to 18, the 100% Optical Fair will take place. More than 400 vendors will be present at […]

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We can’t miss Guess in Milan

maart 8, 2012
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The Guess brand is famous for its sensual and very easy to recognize advertising campaigns. Good for us the brand considers it eyewear important enough to shoot a campaign as well. The result can be seen this weekend in Milan where billboards and bus shelters will show the latest Guess sunglasses for him and her. […]

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Milan or New York or both?

februari 22, 2012
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International fairs are less and less important from a purchase point of view. Almost all major brands have representatives or agents in almost all countries and collections can easily be seen in your own store. Fairs however remain very interesting for orientation and inspiration. Booths, ambiance, presentations but certainly also the cities where the fairs […]

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