Posts tagged as:

eyewear

Dutch model in Silhouette campaign

januari 8, 2015
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Dutch models are hot. Doutzen Kroes, Lara Stone and recently Maartje Verhoef, for example, are regularly featured in newspapers and magazines worldwide. Now and then we spot one of them in an eyewear campaign. Like this time Amsterdam-based Maxime van der Heijden in an amazing new campaign for Silhouette. If you like to know more […]

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The Year 2014: part 5

januari 5, 2015
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For the independent Dutch opticians last year might be remembered as the year in which the first optician got its FOAB certificate. That honour was for Van der Leeuw Optiek at Delft. It might be due to all the attention for this certification and the increased attention for efficiency but in the Netherlands the amount […]

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The Year 2014: Part 4

januari 2, 2015
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We already discussed Luxottica but of course other companies hit the news as well. One of the most interesting things to mention is the announcement of luxury group Kering to start an own eyewear division and no longer close license agreements for eyewear with eyewear manufacturers in the future. The first brand involved is Gucci. […]

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The Year 2014: Part 1

december 29, 2014
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Luxottica deserves an own chapter in this year’s overview. It happened to be a turbulent year for the largest optical company in the world. Sales increased constantly but less spectacular as in former years and will definitely reach more than 7,5 billion euro. As the company successfully restructured and improved its processes, net profit increases […]

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