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Esprit

Esprit chooses right moment for campaign

april 29, 2013
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Tomorrow Amsterdam will be crowded with visitors from all over the country, who want to experience the festivities around the crowning of the new king. Smart planned by Charmant to show the Esprit campaign in bus shelters in the city right now. There are literally hundreds of them everywhere so people can’t miss them. Good […]

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Esprit kiest goed moment voor campagne

april 29, 2013
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Morgen stroomt Amsterdam vol met bezoekers uit het hele land. Ze zijn van harte welkom in een feestelijk opgetuigde stad waar het zal bruisen van de activiteiten. Slimme planning van Charmant om juist nu een Esprit zonnebrillen campagne in honderden abri’s te plannen. Onbewust kan niemand eromheen want ze hangen echt overal. Goede reclame voor […]

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Advertising support

april 23, 2013
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Spring is in the air and we need to seduce the consumer to buy another pair of (sun)glasses. Major fashion brands help us with advertisements in glossy magazines. Opticians should connect and show the (sun)glasses from the advertisements in their stores and shop windows. “Seen in” always works well. In the Netherlands we saw already […]

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Charmant and Esprit renew license agreement

december 16, 2011
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Already since October 1994, the Japanese company Charmant is responsible for the design, sales and distribution of the Esprit prescription frames and sunglasses. The cooperation is considered to be very successful which, for both companies, is reason enough to renew the license for another long period although both companies refuse to mention the new expiration […]

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