Specsavers continues to challenge the competitors

oktober 2, 2013

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Apparently Specsavers and Pearle have reached an agreement about Specsavers’ latest advertising campaign comparing contactlens prices at Specsavers with those at Pearle. The campaign disappeared from the Specsavers’ website and from national television. But Specsavers found a new target. At its website it compares the amount of graduated opticians at Hans Anders with those at Specsavers. The figures are based on a survey in which opticians in Hans Anders stores were asked if they did have a diploma or not. Let’s see what Hans Anders’ reaction will be in the next days…

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