Ray-Ban showed itself prominently at the last Dutch Queensday at Amsterdam. The most well-known sunglasses brand on earth sponsored the famous Apenkooi stage and had two vessels on the water in the canals with many invited opticians on board. The day also marked the kick-off of the new Ray-Ban Summer campaign “Never Hide”. Many people were photographed in the signature “frame”. Within a few weeks the brand will also start a campaign on Dutch MTV. In short…Summer has started for Ray-Ban.
