At the end of July the Ray-Ban Never Hide campaign won three Lions at the famous International Creativity Festival at Cannes. Advertising agencies and creative minds worldwide consider these Lions as the most desired Awards and highest recognition for their creative work. Ray-Ban won in the category “outdoor” for apparel, shoes and accessories. Last year the brand already got two Lions. The well-known Never Hide campaign encourages people to make their own individual choices and express themselves free and without fear.
