Rodenstock continues to work on the improvement of its international performance and did find a new CEO in the person of Oliver Kastalio who should realize the ambitious targets. Kastalio worked a long time for Procter & Gamble and expects quite something of the unique combination of quality lenses and the extended portfolio of exclusive eyewear brands which Rodenstock can offer its clients. In the Netherlands the German company successfully worked on the renewal of its imago with a new fresh approach and of course the launch of brands like Baldessarini and Dunhill.
