Nice pictures are used more and more to attract the consumer’s attention. “On screen” and “instore” images become more and more important. We spend much of our time watching television, mobile phones, tablets and other screens and check our Facebook pages or other social media all the time. The optical business slowly starts to recognize the power of images. This movie is one in a series of Italia Independent which shows you can be “independent” everywhere in the world. No practical and dull product information but emotion and a creative message showing “independent” people wearing Italia Independent (sun)glasses. Cool!
