Nice to see how the different brands invite us to visit them at the MIDO, each of them in their own way. Alain Mikli and Philippe Starck with the focus at their new designs and already a lot of technical product information. Theo just the opposite with a smile and a declaration of love announcing the presence at the fair of a cartoonist who will take us on a journey through different periods of art. And Seequal for example, once again making clear that “vintage” for the brands they represent is more a “way of life” as a trend. It shows how divers Milan will be and how divers eyewear should be presented in your stores. Inspiring indeed!
